A web sites architecture is what grounds all future search engine marketing efforts. An optimal web site architecture facilitates a search engine in traversing
and understanding the site. Therefore, creating a web site with a search engine optimized architecture is a major contributing factor in achieving and maintaining high search engine rankings.
Architecture should also be considered throughout a web sites lifetime by the web site developer, alongside other factors such as aesthetics and usability. If a new feature does not permit a search engine to
access the content, hinders it, or confuses it, the effects of good content may be reduced substantially.For example, a web site that uses Flash or AJAX technologies inappropriately may obscure the majority
of its content from a search engine.
Optimizing a sites architecture frequently involves tinkering with variables that also affect usability and the overall user perception of your site. When we encounter such situations, we alert you to why
these certain choices were made. Sometimes we find that SEO enhancements run counter to usability. Likewise, not all designs that are user friendly are search engine friendly. Either
way, a compromise must be struck to satisfy both kinds of visitors users and search engines.
One common misconception is that search engine optimization efforts can be made after a web site is launched. This is frequently incorrect. Whenever possible, a web site can and should be designed to be
search engine friendly as a fundamental concern.Unfortunately, when a preexisting web site is designed in a way that poses problems for search engines,search engine optimization can become a much larger task. If a web site has to be redesigned, or partially
redesigned, the migration process frequently necessitates special technical considerations. For example,old URLs must be properly redirected to new ones with similar relevant content.